WIRED

Scroll down

Title

WIRED

Type

Logo Reveal Animation

Programs

Cinema 4D, After Effects, Premiere Pro

Description

This speculative project stems from my personal love for technology and space flight. To capture the essence of WIRED's STEM-focused subject matter, I anchored the piece in the imagery of a rocket launch to inspire and captivate the viewer quickly. The visual direction uses a stark, high-contrast monochrome palette to evoke the printed page of the magazine's roots. I then integrated UI elements and hyper-digital moments to reflect its modern digital format and origins as a computer publication.

The preproduction phase focused on mapping out the blend of space flight imagery with high-contrast, black-and-white print aesthetics. Storyboards and moodboards were developed to establish how the hyper-digital UI elements would interact with the core rocket launch concept.

This project marked my deepest foray into 3D at the time using Cinema 4D. I combined it with my existing After Effects experience to create a an intuitive workflow for myself. This approach allowed me to easily integrate 2D motion graphics and digital artifacts into the 3D space.

The After Effects project heavily utilized a holomatrix effect to manipulate the image and achieve the exact glitchy treatment I wanted. A second timeline was used for complex pre-comping to layer all the 2D animation and motion graphics. Finally, the Premiere Pro timeline served as the base for assembling a cohesive soundscape from various audio libraries to elevate the final piece.

These final style frames showcase the convergence of all the digital and 3D elements into a unified visual sequence. Completing this project bridged my familiar After Effects background with new dimensions of animation, ultimately igniting my current passion for Cinema 4D and 3D motion graphics as a whole.

The preproduction phase focused on mapping out the blend of space flight imagery with high-contrast, black-and-white print aesthetics. Storyboards and moodboards were developed to establish how the hyper-digital UI elements would interact with the core rocket launch concept.

This project marked my deepest foray into 3D at the time using Cinema 4D. I combined it with my existing After Effects experience to create a an intuitive workflow for myself. This approach allowed me to easily integrate 2D motion graphics and digital artifacts into the 3D space.

The After Effects project heavily utilized a holomatrix effect to manipulate the image and achieve the exact glitchy treatment I wanted. A second timeline was used for complex pre-comping to layer all the 2D animation and motion graphics. Finally, the Premiere Pro timeline served as the base for assembling a cohesive soundscape from various audio libraries to elevate the final piece.

These final style frames showcase the convergence of all the digital and 3D elements into a unified visual sequence. Completing this project bridged my familiar After Effects background with new dimensions of animation, ultimately igniting my current passion for Cinema 4D and 3D motion graphics as a whole.

Next Project

PREY

PREY

PREY