The goal of this project was to create a ~30-second logo reveal for WIRED that captures the essence of their brand, focusing primarily on technology and science.
Final styleframes.
My preproduction essentials—this was one of those ideas that sort of arrives in mind almost fully formed, I just had to figure out the best way to execute it.
Initial story board and visual reference/mood board.
The core animation constructed in Cinema4D, assembled into one seamless project file.
My Cinema4D file.
I then took the render into After Effects where the feel of the piece really came to life.
The general approach I took to each step/nested composition in Ae.
A small look at my Ae timelines in the topmost (left) and mid-level (right) compositions.
Sound is a big part of this project, and I spent a lot of effort collecting, curating, editing, implementing, and finessing music and sounds in Au and Pr to bring the piece to life.
Comping the music and sounds in Premiere Pro to match the visuals.
