This project is a total overhaul of Backloggd's branding and visual identity system. The existing system was functional but lacked any unique style or voice, which I aimed to remedy.
Existing logo, website (desktop).
New logo, overhauled website (desktop).
Typefaces and color palette.
Video walkthrough of my desktop site prototype flow (made in Figma).
Along with the desktop site I mocked up a mobile app, Instagram posts and stories, a poster series, zine, and other merchandise featuring my new Backloggd branding.
App mockup walkthrough.
Mobile page mockups.
Instagram examples story (left) and posts (right).
Poster series mockup.
Zine mockup.
Merchandise mockups.
